In casual conversation about Social Media and leveraging it for small businesses people seem to ask where to start. Truthfully? I don’t think there’s a straight answer to that question. But I know what the answer is NOT: doing nothing.
Fear of rejection or ineptitude or being criticized can keep great people from great things. I don’t have many credentials to be writing this blog: I’m passionate, I read a lot, and I like to write. If you’re looking for someone with a lot of accolades you won’t find it here, but if you’re looking for encouragement and lessons-learned-along-the-way then you’re in the perfect place.
I am managing the Social Media for a Chick-Fil-A Store now and it’s a lot of trial and error. That’s what I love about Social Media: there are a lot of things you can read about it but there’s no ‘magic formula.’ It requires brain power and being able to take risks. We post certain things, and sometimes we’re surprised by the lack of return and often blown away by the amount of response.
If I could give a few pieces of advice based on my experience thus far it would be:
Gear posts to response: you want people to comment and “like” what you say. Why? Because this makes it more popular and will move the posts to the top of people’s news feeds, increasing the likelihood that people see it.
When you tweet something make it no more than 120 characters: it’s more easily re-tweetable this way! Which is how you will gain more followers.
Seek to build relationships and join conversations. It’s arrogant to think that everyone cares what you’re going to say right away. Your crowd is different than my crowd: take the time to get to know them.
Don’t be afraid to take chances: I did a good bit of Social Media content when I was with Thousand Hills, and it often required me staring into my coffee in the morning and hoping for inspiration. But it worked at times, didn’t at times, but ultimately the digital footprint grew.
TAKE CHANCES. Doing nothing will get you nowhere.
What have you learned through trial-and-error? Leave me a comment. -EL