Groupon Competition

I’ve been seeing some interesting stories go around about rising competitors for Groupon lately. This is of particular interest to me as I love Groupon. It’s a great way to get a great deal, & with the mobile app all I have to do is click “purchase” when I want to buy it, and then flash that code when I’m ready to use it. (This is after you enter your credit card and register, which I did online.)

Back in December Groupon garnered a ton of press after turning down Google’s $6 Billion buyout offer. Many thought they were brilliant to turn them down, and Google might be glad now as they are [allegedly] launching their own daily deal with “Google Offers”. As a gmail user (& advocate!) I’m personally stoked to hear this, & look forward to adding them to my list of deals to check. Daily. (Pun intended).

Living Social is the big-man-or-woman-on-campus I keep hearing about.  Mashable published a story today about this, stating that Living Social is “giving Groupon a run for its money.”

As an avid Groupon user myself, and long-term bargain lover, I thought I’d see what the differences are from an average consumer perspective. So far, I’ve found little to differentiate the two. Thanks to an investment from Amazon, Living Social is able to be a big competitor with the rapidly-growing Groupon, which means more great deals for us! Cha-ching.

I downloaded the mobile app for Living Social, which looks about as straight-forward and easy-to-use as Groupon’s:

Living Social's Daily Deal for 1/28

Groupon's Daily Deal for 1/28

 

With Google Offers on the way (et al.) it looks like I’ll have lots of daily deal apps to check! Maybe we should make an app that produces a side-by-side comparison everyday. If you know how to build apps feel free to steal my idea. Just let me know about it. 🙂

What about you? Do you LOVE Groupon? Have you found any benefit to the others? -EL

 

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  1. I like ALL of them!

  2. Groupon is what’s good

    • Janeen
    • February 5th, 2011

    I know of some kids from UCF developing a web/smartphone app that will track/earn discounts for customer loyalty by using their smartphone like the old frequent buyer punch cards. I think companies would like to reward their frequent buyers more than a 1-time groupon buyer, however I know groupon buyers could become new regular customers too. Anywho, good spin on an old idea, I hope it gets funded!

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